What Google Wants From Your Website Right Now

Every time we turn around it seems as if Google is plotting and scheming and adding new ranking signals to its algorithm. Will it ever stop? I doubt it. Not as long as Google has the market share and is making oodles of money. We desperately want to throw in the towel and be done with all of this SEO nonsense, right? But, none of that matters. Why? Because our next customers and clients are searching Google and we want our websites to be found, front and center. Sure, there are multiple strategies to acquiring traffic, but we want the “motherload,” the coveted first-page rankings; the chance to gloat and watch hordes of traffic pour into our site. OK, so …