You’ve faced it before: a wall of search results that all look pretty much the same. Listings with the same keywords, just in a different order. Now imagine your customer’s misery when they’re faced with that boring wall of search results. Take a page from these examples to see how you can make your search engine listing stand out from the clutter.
With this week’s topic focusing on helping you create great meta tags, I thought I’d take a look around to find some examples to show you. Good title tags in particular can help your site rank well. But did you know they also play a role in getting traffic to your site from the search results?
Take a look at the examples below, particularly the site that’s ranking number one. Besides securing that coveted spot, the listing also offers a little something extra that just begs you to click it. (For those who are new around here, the title tag for your page becomes the title of the listing that shows in the search engine results, among other things.)
1. Marketing copywriter – This top title tag is a fresh approach that definitely makes the listing stand out from the results below it. The testimonial gives you added incentive to click right away as well as providing details about who she serves.
2. SEO company – The world’s leading SEO company? Really? Well, you can’t go wrong with that if you’re looking for an SEO provider, right? Including your phone number in your description could help get you extra attention, too.
3. Internet marketing company Edmonton – The first listing here uses its title and description tags to create a feeling of authority. While the other titles displaying in the listings below it seem like a rehash of the same keywords repeated over and over, Epiar has played up the word “experts”.
4. Graphic designers South Florida – Tangled Spider… that name alone catches the eye here. Even though they do have the word “design” listed 3 times, you don’t really feel it.
5. Wedding photographer New Orleans – See how the Google Places accounts help give these listings some major oomph? Regardless, Pagani’s listing at the top distinctly provides more details, which I think can go a long way towards getting the click.
Now, your challenge. Go do some searches for your own industry. See how your title and description tags show up to form your search engine listing. How do they look compared to all the others down the page? Then, think of what you can possibly include to help yours stand out.
10 Comments on "5 Examples of Title Tags that Beg to be Clicked"
I read a lot of articles from Site Reference Newsletter and other sources, being self taught in SEO i have to do to keep up to date, but this one hit me right between the eyes to the point where I immediately checked ALL my competitors titles and my own; they were all rather droll. In my case website name and ….sales of rural, rustic and coastal houses…. as with my competitors. My site which is bilingual now reads: Galician Country Homes is the most dynamic English speaking agency in Galicia specializing in rustic rural and coastal properties in both Spanish and English
It certainly stands out from my rather dull competitors titles. I know that it will take a few days for google to go through the site again, anyone know a way to speed up the process? I can hardly wait to see the results. I just hope that none of my competitors reads this article!!
Thank you.
This have been informative. I have been assigned some new tasks on the job to research SEO, and I certainly found this helpful, although previously I thought that shorter titles containing your keywords were best practice.
Ha. Lately I have been going through all our customers Titles and Descriptions and modifying them, often including a phone number. I don’t really feel comfortable saying “world’s leading SEO company” but it would certainly work, who after all is to judge? Perhaps ‘one of the worlds leading SEO companies’?
This is great information and its good to be reminded of what is really such a basic part of SEO but one that is often seriously neglected.
This is really something to look into, my blog is 2 years old now was originally growing in visitors every month but lately it seems to be stuck with the same visitors every month even though I am constantly adding new content. Maybe doing what you have suggested here might change that.
I have always focused all of my sales attention on this subject. What is going to set your listing apart from the other 10 on the page? I have found the last example you showed above to work the best for me. I also always include the phone number in all my clients title and description tags. With the smart phone explosion taking place right now everyone is searching by phone. All you have to do is click on the number and your phone dials it. Remember we are all lazy or I mean busy and we just want the information fast or we want to talk to a human being.
Glad you’ve found this article helpful. I was inspired to write this because I’m in the process of migrating my site to WordPress, and I’m working on doing over my META tags. The title tags are all there now, next I’ll do the description and keyword tags. But looking at examples when researching this article really opened my eyes to the importance of not only ranking but standing out among all the boring results. That old title tag has a big job!
very usefull information here it has given me a new aproach to meta tags that i havent thought about before thanks
thanx for the tips. I would like my title tags to stand out from the others and I am wondering if some punctuation used in it would be any help: Double brackets << in the beginning of the title tag for example or lets say 3 question marks in the end of the title
anyone?
Painter, I can’t say I have seen those marks much in tags, though I certainly think punctuation can help. I’ve seen capitalization help listings stand out, too. Perhaps multiple ??’s might not be a good idea, though–it might make your site look doubtful
I’d love to hear how it works for you if you try it! Any SEOs out there who want to weigh in on this?
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