Landing pages are the backbone of most on-site SEO, since it is an essential step to understanding your goal funnel and engaging your customer. However, far too often I see landing pages that are clearly optimized for search engines and not for human beings. I’d like to attempt to convince you to rethink your methods for creating a landing page from a human perspective. I have seen astounding results with a/b split tests when a site starts to look at things from the eyes of their customers. The funny part is; usually that also helps optimize for search engines! How to Build the Landing Page: There are thousands of guides available around the Internet that have gone through painstaking amounts …