Performics released the results of its Mobile Search Insights study, and brick and mortar businesses may want to take notice. It seems mobile marketing could greatly affect your profits, marketing, and the way you do business, or at least, it should. Key Numbers From the Study In the study, there were a number of important statistics that were of particular interest: 63% of respondents have found mobile search changed the way they gather information 81% use mobile search in the evening while 80% use it on weekends The majority of respondents said they used it while running errands, with just under half of those participating making a purchase The top three reasons for using mobile search? Locating contact information for …
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