When a lot of businesses think about their website design, they only put thought into their home page. Sure, a home page is important but it’s not the only page that could sell you to prospects. And if you ignore other pages on your site, it doesn’t matter how great your home page looks. A website should be a wealth of information, a guide to your business — not just a one page brochure. Yes, web page design for the home page is important but beyond designing a great design for their home page, companies need to use the same thinking for other pages of their site as well. Your web designer probably offers several packages to choose from. Don’t …
Even if you’ve never heard the term content creation, you’ve very likely seen it and even used it. Content curation isn’t creating n ...
Google has, throughout their history, made changes to their search algorithms that always are designed at providing a better experience overall for us ...
In short, Google's love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that ...
In Why Google and Demand Media Are Headed for a Showdown, Mathew Ingram talks about the complaints regarding articles from the content mills appearing at the top of Google’s search results. It appears a great deal of searchers are get ...
You’ve put a lot of time into building a great database of subscribers who you hope will come to trust you through your newsletter or e-zine. However, when you review your stats, that large mailing list you’ve spent so much time ...
A press release is an efficient way to share your biggest news items with the world. However, you’ll quickly discover SEO optimizing or Social Media optimizing alone just isn’t enough these days. If you want any hope of getting ...
Other than my own eZines, I’ve written several for clients over the years. During that time, I’ve learned what readers like and what keeps them coming back for more. Would you like to know some of the secrets I’ve discover ...
Do your links make you look bad? Linking out is a vital component of any good marketing or SEO strategy. However, there is a right way and a wrong way to do it. (And I’m not talking about anchor text, either!) (Credit) Why You’r ...
Your About page is one of the most important pages on your site. It’s probably one of the most-visited pages. And it can be a great page to help stimulate rankings and inbound links when done right. See what information should be included ...