While there are many different pieces of software out there for analyzing web traffic, Google Analytics reins king (partially because it is free). With the myriad of stock reports and statistics in Analytics, even the novice Webmaster can find useful information on the following: Top traffic sources Top keywords sending traffic Top landing pages Most viewed pages User behavior Pages/Visit Time Spent on site Bounce rate This list goes on for quite a while… but I’ll stop there. Point is – Out of the box, Google Analytics is an integral part of your intelligence gathering when examining your website and/or marketing campaign. To get a little more advanced, we are going to examine the pages on our site that have …
After you’ve worked so hard to get traffic, and convince them to click through to your landing page, it’s a real shame to lose most of the ...
Most of us rely on Google Analytics to manage our websites, blogs and/or clients’ sites. This free analytics program lets us know the keywords p ...
You’ve put a lot of time into building a great database of subscribers who you hope will come to trust you through your newsletter or e-zine. Ho ...
You’ve done everything you know to ensure your site is user friendly and optimized for the search engines. You’ve even invested a lot of time and money into marketing your website. Despite all this, you can’t quite figure ...
I’ve always loved a good fairy tale, so I guess it just makes sense that I’m now a copywriter. The more I think about it, it’s the ideal copywriting experience. (Credit) Answering Heart’s Desires Even as a little gir ...
Think back to your school days for a minute. Remember how innocent you were when you first started school and how smart you were when you left? You would study and tweak or improve your knowledge base through learning. Then, your teacher wo ...
Ask anyone how to write a great headline, and chances are, they’ll have one of three answers: Front load your headline, putting the important words first Always put keywords first Make sure your headline has emotion And they’re ...
Landing pages are heavily used to attract customers to where you want them on your website: the sales payment page being the ultimate objective for most ebusinesses. Like everything else in life, there are right ways to go about creating ...
If you wandered over to eMarketer last week, you probably noticed their post entitled “Are Twitter Followers Better Than Facebook Fans?” Fascinating stuff! Just by reading that post, you can find out which Social Network you sho ...