SEO Copywriting really is an art. It’s much more than just plugging keywords into a few sentences. In fact, SEO copywriting starts long before you even write the first word 1 – Define Your Audience and the Content Purpose Who you’re writing for and why you’re writing the content are the two most important elements of SEO copy. Without this, the entire piece is useless. There are three types of content audiences: Customers — The people who will ultimately buy your products and services. Content will either sell a product or service, or build authority, trust, or interest. Vendors/Complementary Businesses — Those who work with you or provide you with tools/supplies. Ideal for generating links or opening the door to …
Even if you’ve never heard the term content creation, you’ve very likely seen it and even used it. Content curation isn’t creating n ...
Attract visitors or get them to click through? Which is more important? Being a copywriter by trade, you’re likely expecting me to tell you clic ...
You’ve done an amazing job on a piece of content, Google Analytics looks like a first grader’s attempt at drawing the Swiss Alps, and your ...
So how do you create an emotionally and intellectually appealing promotion guaranteed to garner a gazillion views within 24 hours of it being uploaded to the web, and quickly make its creator RICH?
A press release is an efficient way to share your biggest news items with the world. However, you’ll quickly discover SEO optimizing or Social Media optimizing alone just isn’t enough these days. If you want any hope of getting ...
What if your website were judged solely on your Contact page? It shouldn’t be, of course. But site visitors are still judging you when they get to this often overlooked page. So it had better contribute to the credibility game and make th ...
If ever there were an overlooked page on a website, it would be the Contact Us page. Short and sweet may be the way to go, but don’t ignore the many opportunities this page presents. Where’s the personality? In my world as a copywriter, ...
I’ve always loved a good fairy tale, so I guess it just makes sense that I’m now a copywriter. The more I think about it, it’s the ideal copywriting experience. (Credit) Answering Heart’s Desires Even as a little gir ...
Ask anyone how to write a great headline, and chances are, they’ll have one of three answers: Front load your headline, putting the important words first Always put keywords first Make sure your headline has emotion And they’re ...