Understanding the online customer is the key to your success, you have to understand why your customers do – or do not do – certain things in order to better align your business to serve them. One of the prime concerns for many online retailers, is shopping cart abandonment and this is something we can all benefit from understanding better. So… Why do customers abandon shopping carts? Why don’t they? How can we analyze our own shopping cart system?
Once you’ve secured a customer, they’ll keep coming back, right? Wrong. Sadly, it’s just not that easy. Customer relations are a lot ...
Social deals is a growing trend that all businesses should add to their internet marketing campaigns. If you’ve not considered this trend to hel ...
You’ve done everything you know to ensure your site is user friendly and optimized for the search engines. You’ve even invested a lot of t ...
The arrival of January always brings with it anxiety about the previous year and exhilarating promises of the upcoming year. It’s the perfect time to figure out what worked and didn’t work during the previous year, as well as th ...
Are you ready for the New Year? More importantly, is your business ready for the a new year of success? How about your marketing strategy and your website? Well, if you haven’t started yet, you’ll definitely want to get started. ...
Coupons are coupons, right? Get the coupon, buy the product, and you save money. How could you not love that! How could it go wrong? Well, you’d be amazed. (Credit) Too Many Restrictions About a month ago, I attended a gathering of fe ...
Last week, Angie wrote here about the importance of conversion optimization to the success of a website. It’s huge. In fact, everything you do on your website should be working toward converting the visitor. But, like she said, too many w ...
In case you haven’t heard, eConsultancy released their new consumer study entitles ‘How We Shop in 2010: Habits and Motivations of Consumers’. Inside were tons of delectable tidbits on how consumers shop, research their pu ...
While they may have been taken over by large super centers, mom and pop stores were very successful for decades and were often the cornerstone of their communities. Interestingly, many of the techniques they used are still in use today and ...