Rich media wows website visitors, engages email recipients and tempts ad viewers. But how can the resource-strapped small business owner get in on the digital interactive media wave? It’s simpler than you might think. Rich media on your website I’m not a fan of adding movement just to bring eyes to a certain spot. (How ironic that in the preview of this article, I’m seeing a flashing hot pink ad! But I must go on…) I’d rather help people find on a page what they want to find via intuitive placement and then use rich media to create a deeper experience. These tools offer some neat features that may help you engage better with your audience. Website search on steroids …
A lot of people think making money with ads involves nothing more than tossing up an ad wherever it fits on the site. This does work to some extent, b ...
I prefer to read all my emails from my laptop computer rather than my mobile phone, but according to Email Responsibly, 31% of people view their perso ...
Most businesses, whether they sell high-dollar services or $40 gift-baskets, completely "miss the boat" when it comes to asking for customer emails. T ...
Maybe using the analogy to compare internet marketing with a real life war, may sound harsh for many. But if you think about it, it makes sense to do the comparison taking into consideration many similarities. So, using some imagination may ...
Email marketing continues to rise in popularity even as overall marketing budgets decline. This is because of the low cost of this type of marketing and the high return on investment. This article will explain the two fundamental considerat ...
Pages stuck in a rut? Can't get them to rank higher? Give these tips a shot and get those pages climbing higher!
Many people think that having a good website is all you need to get tons of visitors. Wrong answer. Getting traffic to your site takes hard work and diligence and is not accomplished overnight.
Incentivising an audience to encourage click throughs and conversion is necessary regardless of the marketing channel or medium used to delivered that traffic. Regardless of the fulcrum used to leverage a traffic source (SEO, SEM, Editori ...
Have you thought about your Email Marketing compaigns? Or do you just simply scribble something down and press send? Well think again if you want anyone to actually open your emails.