While providing an SEO Consultation a few days ago, the client had a severe problem with bleeding ranking factor from using recurring elements of navigation on the sidebar of their website. In layman’s terms, there were too many links in the sidebar. While it may seem like “the logical thing to do” to put all your products or services on the sidebar in your template on every page of the website. I suggest an alternative to using selective secondary navigation sparingly on your website for reasons aside from just SEO, the first reason (1) relevance the second (2) information overload. At the end of this post, we will provide the solution for creating optimal navigation structures to complement SEO. Why Excessive Links Cripple SEO The more …
Schema.org is a rich database of codes and markup, or ‘schemas’. The idea of the site is to create a standard database all search engines ...
Google +1 is fighting an uphill battle as it works on establishing its web presence. Google has its work cut out to convince both users as well as web ...
A post by Website Factory Plus looked at a video on Google and the Yellow Pages, to see which one was the most effective. It turns out the Yellow Page ...
With Bing’s Local Listing Center in its final death throes, you may have been wondering how Bing would handle its local listing and SEO. Well, fear not. Bing has cut the ribbon on its Business Portal and opened it to the public. Found ...
When you first start marketing locally, it can be a bit overwhelming. There are the many aspects of local SEO to remember, local AdWords to purchase, directories and listings of all kinds, and let’s not forget Google Places. Knowing y ...
If you are from outside the US and have noticed the rankings dancing all over the place, you’re not alone. Whispers in the search community say Google’s Panda Update (or Farmer Update to some) is being rolled out today world-wid ...
There seems to some confusion as to whether Ads do or do not play a significant role in Google Ranking Algorithm. During the initial release of the Farmer Update it was stated that Google is now using the presence of ads on a website as a r ...
It has been a few weeks since Google’s Farmer/Panda algorithim updates. Many sites were devastated by the wild fluctuations of rankings that occurred. Other sites were not hit as hard. The update has made anyone concerned about their webs ...
In the ongoing battle to acquire the highly coveted number 1 spot in the Google Search Rankings, some companies resort to using unsavoury tactics and grey-hat or even black hat techniques link building techniques. In the wake of the recent ...