The hunt for the almighty backlink just got a little easier. A few days ago, Google announced that it finally added backlink tracking to the social reporting feature for Analytics that it rolled out in March. To understand why this spanking new feature is so cool, it’s probably worth rewinding a bit to note what exactly was added back in March. Google Analytics souped up the social reports feature on its platform so webmasters could use it to get a peek at how much traffic social media delivered to their sites and pinpoint the social sites from which those visitors came. Before the change, there was already a “Social” tab in the Analytics dashboard, but it only revealed three categories …
Like many marketers, I value scientific data and the 5 step and 10 tips articles that offer valuable information. The web is an information superhighw ...
If you haven’t heard about Google Plus yet then you have been missing out on one of the most exciting new social networks around. Everyone is now ...
Out of the millions of businesses on the web, why aren’t more companies finding success with social media? First, the path to social media success h ...
Late last year, I started watching and monitoring the #socialbiz hashtag on Twitter. I was in the middle of writing my book and conducting in depth research of companies that were at least talking about or referring to a social business. ...
It usually starts with this question: “Tonya, how do I get more traffic to visit my website without paying a ton of money for it?” Well, let me answers that question this way, here are 5 ways to get other people to send you free website ...
The number of quality backlinks are a measure of the popularity or importance of a website and are a fundamental consideration in gaining visibility and increasing traffic to a website. There are several methods of establishing backlinks su ...
A recent study from Outbrain that looks at the bounce rates associated with various marketing mediums has found traffic generated through social media has the highest bounce rates. This isn’t surprising, but you can assume that, just ...
Plenty of SEO companies and Internet marketing agencies offer online reputation management as an add-on service now. It sounds great, but what is online reputation management, really? And do you actually need it? While online reputation man ...
At Site-Reference, we’ve been tossing around a few ideas in our heads about how to spice things up a little bit with our content. One of the ideas that came up was to have all our own writers contribute to a collaborative piece on a c ...