White hat vs. Black hat SEO. Most online businesses know that sustainability in their search rankings requires that they only use white hat SEO methods to increase their rankings. Learn a few white hat tips that you can begin to employ today.
At this very moment, more than 91 million ‘people’ use Gmail, but I wonder how many people have set up Gmail to be as efficient as they ca ...
Getting hacked is something all website owners fear. Not only can it harm your website rankings, but it can cause lengthy periods of downtime, force y ...
What do you do when the traffic dries up? Don’t think it will happen? Think again. Search engine algos are constantly changing, buyer habits cha ...
After your domain name, web hosting is one of the first, most important decisions you’ll make about your website. Once you get it going, you absolutely cannot afford for your site to go down, or you risk losing sales, opportunities, ...
“The tools make the man,” they say. Ok, so they aren’t the only things that make us successful online, but they can definitely make working online a whole lot easier. Once you get used to using them, you’ll quickly d ...
Is it really time to rebrand your business? Considering the huge hit your business can take when you rebrand, this isn’t something you want to take lightly. After all, consumers like familiar things. They’re tried and tested. In ...
‘It costs more to find a new customer than to keep an existing one’ and it’s no different online. Of all the time you dedicate to customer service, at least half of that should really be spent on retaining the customers yo ...
Meta tags are misunderstood by many people getting started with HTML code and designing websites in general. To start with, there is a lot of bad information floating around from the earlier days of the web, when it was common practice to s ...
At Site-Reference, we’ve been tossing around a few ideas in our heads about how to spice things up a little bit with our content. One of the ideas that came up was to have all our own writers contribute to a collaborative piece on a c ...