So, you have a website you’re promoting? Maybe you are selling something that you make, plan to retire on the beach while affiliate marketing, want to establish your business as an expert in your sector, or just want to share your experience and insight through a blog about your life. Whatever first brings you to the world of Internet marketing, you quickly discover a cacophony of methods, data, conflicting ideas, and a lot of bluster about pandas, penguins and hat colors. Article marketing, paid link building, SEO copywriting, social media, content marketing, PPC, micro-blogging, email marketing, etc. – How do you know what works? Inevitably, you will get excited about and try one or more tricks that assure you they …
Social media has quickly become an essential channel of communication, marketing, and sales for every business with a web presence. The need to quanti ...
The hunt for the almighty backlink just got a little easier. A few days ago, Google announced that it finally added backlink tracking to the social re ...
Google Analytics is the most widely used web analytics solution available with almost two million websites (56% market-share) running the software and ...
If you track your website traffic or work in social media marketing, you already know how cumbersome it is to monitor every tweet, post, review, RSS feed, etc. With dozens of new social media websites popping up on weekly basis, it is diffi ...
In the past, marketers had to put a lot of guesswork into what was working and what wasn’t. If you put an ad in a magazine and then saw an increase in sales, you were never one hundred percent certain that the magazine ad led to the i ...
The facelift of Google Analytics in November came with mixed reviews. Personally, I resisted the change at first, because I couldn’t navigate analytics as fast as I used to. However, this morning Google sent out an email announcing ne ...
Raise your hand if you get excited when you hear the words “Multivariate testing”? How about “A/B Split Testing”? Do these phrases ring true with excitement for you? Probably not. But do not worry, my guess is that ...
What’s the key to making big money in the world of online business? Many small business owners naturally concentrate their efforts on attracting more visitors to their online stores. This seems like a very obvious step and there is a cert ...
Web pages, videos, articles, podcasts, blog posts—content is everywhere and with Google’s latest algorithm changes, valuable content is more important than ever. Here’s the problem: Most businesses put out content without ever seeing ...