All posts in Conversion Analysis and Optimization

February 2, 2012, No comments

The facelift of Google Analytics in November came with mixed reviews. Personally, I resisted the change at first, because I couldn’t navigate analytics as fast as I used to. However, this morning Google sent out an email announcing new features, and that the old version would be removed with the implementation of the features. So I took a little time to actually get to know the system, and see what the new Analytics had to offer me. I was pleasantly surprised; while I still prefer to use the old version, there are a few things that blow my mind about the new analytics. The In-Page Tab: By far the very first improvement I saw with the new Google Analytics was …

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A/B Split Testing and Multivariate Testing – Tips, Tools, and Software

January 25, 2012, No comments

Raise your hand if you get excited when you hear the words “Multivariate testing”?  How about “A/B Split Testing”? Do these p ...

SEO Data

How Often Do You Think About Conversion Rates?

December 1, 2011, No comments

What’s the key to making big money in the world of online business? Many small business owners naturally concentrate their efforts on attracting mor ...

Road dead end

Why your Content Doesn’t Convert

November 23, 2011, 1 Comment

Web pages, videos, articles, podcasts, blog posts—content is everywhere and with Google’s latest algorithm changes, valuable content is more impor ...

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    Are you Feeling Abandoned by Your Website Visitors?
    November 3, 2011, 1 Comment

    Have you ever been abandoned? In life, abandonment never feels good. Feeling the sting of rejection after someone leaves you is not exactly a walk in the park. Hopefully, this is not something that happens very often in your life, but unfor ...

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    Real Time Website Stats From Google?
    October 10, 2011, 3 Comments

    Recently Google revealed a real time web statistics aspect to the existing Google Analytics stats program. Let’s take a look at what it’s all about … How Can This Benefit You? Well there are many benefits to having real ti ...

  • Keep Your Users by Improving Web Site Usability
    September 22, 2011, 5 Comments

    Creating a site that makes an impression on users is part of web site design. The goal is for the user to bookmark your site, send your link to a friend or perform an action on your site such as sign up for a newsletter or purchase a produc ...

  • 5 Examples of Highly Optimized Landing Pages
    September 15, 2011, 3 Comments

    “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” ~Seth Godin Landing pages are meant to convert traffic based on an intended action. This action could be subscribing to an email list or a f ...