Like many marketers, I value scientific data and the 5 step and 10 tips articles that offer valuable information. The web is an information superhighway and virtually anything you could ever want is available on the internet. With so much content, how do you make your brand stand out? How can you offer a unique article, video or blog post when so much has already been said? This is probably the only time you will hear me say this, but put down your mouse and take a breather. It’s easy to get caught up in the scientific, “left-brained” way of doing things. We all want the exact formulas, proven tactics, and time-tested strategies to gain more traction on the internet …
There’s the fine art of writing catchy, reader intriguing headlines. And then there’s the importance of SEO. Combining the two effectively is ...
When you run a website you have lots of goals and these will vary from webmaster to webmaster. Maybe your sole intention is to promote your business, ...
Web pages, videos, articles, podcasts, blog posts—content is everywhere and with Google’s latest algorithm changes, valuable content is more impor ...
Building a successful and profitable site will ultimately depend on the amount of traffic your site receives. The content you produce and how much effort goes into promoting your site will help attract visitors and dictate the quality and h ...
“Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” ~Seth Godin Landing pages are meant to convert traffic based on an intended action. This action could be subscribing to an email list or a f ...
Typical New Year's resolutions include improving physical fitness or taming the bulge. These are all worthwhile. However, if you operate a SaaS or ecommerce website, you'd better move a review of your privacy policy to the top of your list. ...