All posts in Mobile

  • The Relevance of the Web in the Face of Apps
    March 31, 2011, No comments

    An August article in Wired Magazine suggested the web is dead in favor of the thousands of apps individuals use each day on tablet PCs, smartphones, and the like. The problem here is fairly clear. The web is far from dead given the overwhel ...

  • Mobile App Marketing 101
    March 16, 2011, No comments

    Let’s be clear, marketing a mobile app is not the same as marketing anything else. In order to make people aware of your product you must rise above an estimated 350,000 iPhone and 140,000 Android apps – and that is without the consumer ...

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