Imagine you spent hundreds of dollars on Facebook advertising and it resulted in only two more visitors to your website. Does this sound familiar? It is not uncommon, especially for Peter Faulkner, chairman and owner of the small family business, Faulkner packaging. Faulkner Packaging is a family business in the B2B industrial sector. It has been around since 1860 and passed down through generations. Peter’s business was hit hard by the recession so he decided to start ramping up his online presence and sell his products online to reach a new set of customers. Though he knew nothing about online marketing he figured he would take the advice of the millions of people touting Facebook’s benefits and give it a …
For millions of website owners, Penguin was a bummer devastating. Internet marketing and webmaster forums have caught fire with laments and there’s ...
Social media has quickly become an essential channel of communication, marketing, and sales for every business with a web presence. The need to quanti ...
The hunt for the almighty backlink just got a little easier. A few days ago, Google announced that it finally added backlink tracking to the social re ...
The days of tweeting on autopilot are coming to screeching halt. Twitter filed suit this past Thursday against five of the most aggressive tweet automation programs in an attempt to rinse itself of the platform-clogging spam the software ro ...
Unless you look like Angelina Jolie or you are the President of the United States, you will need to exert some effort to grow your Facebook audience. I could dangle some shiny promise in front of your face to help you get 10,000 new Faceboo ...
If you track your website traffic or work in social media marketing, you already know how cumbersome it is to monitor every tweet, post, review, RSS feed, etc. With dozens of new social media websites popping up on weekly basis, it is diffi ...
Tumblr is a great and popular blogging resource that many businesses are not taking advantage of. Most users of Tumblr are between the ages of fourteen and twenty-four, leaving the website largely unacknowledged by adults or businesses unti ...
Are you driving people away from your social media profiles? Social media levels the playing field and allows the low budget websites and small business brands the ability to shine in a competitive, large brand-driven web space. Unfortunate ...
Facebook is in the midst of rolling out a new feature called Interest Lists. The tool made a debut with the implementation of Timeline for business, and will slowly be introduced to users over the next few weeks. For those familiar with Twi ...